The Lady Boss puts in the work and hustles every single day. She wakes up and doesn't stop until her head hits the pillow that night. 

She is looking for products that are quick and last all day. 

The Simple Girl loves a classic, natural look over anything too heavy. Her makeup routine is quick and to the point. 

She wants easy to use products that get the job done. 

The Makeup Junkie spends more time on her makeup than she likes to admit. She loves to add a pop of color, and isn't afraid to glow.

These finishing products are the perfect addition to her makeup bag. 

She's not a regular mom... She's a cool mom! From sunrise to sunset, she is chasing kids and taking care of everyone before herself. 

The Cool Mom needs products that make life a little easier and morning routines a little more fun. 

The Gym Babe tackles her day with confidence, and looks forward to her daily gym sesh. 

Whether it's work, the gym or happy hour, she is looking for products that flawlessly take her through her day.